Basics

What is Google AdWord?

AdWords is Google's astronomical advertising product and their main profit source, with revenue of $21 billion in '08. AdWords features PPC advertising and website directed advertising for marketers ads. Google offer text advertisements; which are short (one title line and two content lines) and banner advertisements.
Exactly What is Google AdWords?

Advertisers specify the keywords that they wish to target toward their ads and the maximum amount they are willing to pay per click. When these keywords are searched through Google's search engine the ads for relevant words are shown on the top of the listings or to the right side of the page as 'sponsored links.'

The price of targeted keywords depends on other advertiser's bids (PPC) and the quality score, which is calculated through past click through rates, account holders history and relevance of the advertiser's ad text and keywords. The quality of the landing page is taken into consideration as well which includes the nature of the business and originality of content.

What is Google AdSense?

Google AdSense is a program designed to help website owners earn advertising revenue. AdSense places advertisements on website owner's sites, targeting their specific audience. In addition to earning money by allowing advertisements on websites, owners can earn additional monies by placing the Google Search Engine Bar on their site, which will generate ads caused by visitor's search results. Website owners get paid anytime visitors search and click on advertisements.

Free advertising!

Many wonder if free advertising is an effective way for their website to get exposure. Contrary to what you might think, there is not an easy answer to this question.

We know that advertising on television can be effective as well as radio advertising. We have seen many people use free advertising on classified websites that have had no success. On the other hand, we have also seen many others that have had tremendous success using free website advertising.

The issue that must come to head and be addressed with any advertising (whether free or not) is writing good ad copy and by making sure that you are selling your target audience what it needs or wants.

One of the biggest reasons free advertising, as well as paid advertising, does not work for some is because most advertisers fail to send a clear and precise advertising message to their potential prospects. Make sure your advertisement is clear and concise. Your free ad must be "catchy" as most people do not enjoy reading or having to decipher through hundreds of different ads. Good advertising will be delivered best through high impact with a short message.